Vision Builder Geoff Buchan artist / designer

3 spiral approach to sustainability


Pervasiveness of scope and density of meaning is the challenge in marketing the of the ARTwork products and services.

Marketing will correspond with the 3 Template approach inherent within the 3 Spiral Line framework.

The 3 Template refers to the three overlapping circle arrange which is a guiding shape for making sense of complexity and pervasiveness as Marshall McLuhan anticipated.

Medium as the message

'We have now become aware of the possibility of arranging the entire human environment as a work of art, as a teaching machine designed to maximise perception and to make learning a process of discovery' (Marshall McLuhan Medium as the Message, 1967)

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